Manchester City have extended their partnership with OKX by announcing the cryptocurrency exchange platform as the new training kit sponsor.
Earlier this year the club named OKX as their first “official cryptocurrency exchange partner” in a multi-million pound deal, and have moved to strengthen the relationship this summer. As well as sponsoring the club’s trophy tour, OKX have bought in with another seven-figure sum to appear on the training kit for the men’s and the women’s teams for the 2022/23 campaign.
OKX replaces Expo 2020 Dubai on the front of the training kit, which had itself taken over from previous partner MarathonBet last season before the betting company placed itself on the wrong side of Russia’s invasion of Ukraine. As part of the deal, OKX have commissioned murals of Erling Haaland, Joao Cancelo, Jack Grealish and John Stones across four locations in Manchester; each mural will contain a QR code that fans can scan for the chance to win a season ticket in the sponsor’s hospitality box.
There remains unease and uncertainty around football clubs getting involved in cryptocurrency given the sector is still unregulated, while their markets have been significantly declining this year. City have already been embarrassed when they had to quickly terminate a deal with a company that it was quickly established weren’t what they were presenting themselves as.
However, that has not put the club off getting further buy-in from OKX and both sides are open to further deals if they continue to be happy with their partnership.
“We are pleased to expand our relationship with OKX today as they become the official training kit partner of Manchester City,” said Roel de Vries, chief operating officer at City Football Group. “OKX and Man City are aligned on values such as innovation and success and for both parties, everything starts with training and education.
“Since the initial partnership began in March 2022, we have worked together to ‘supercharge the fan experience’ through a number of exciting content activations ahead of high profile fixtures during the culmination of the 2021/22 season and we look forward to continuing to develop these opportunities over the coming year.”
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